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blurred-egg-butterMost people associate the name Cedric “The Entertainer” with comedy, but there is nothing funny about the serious horsepower he is bringing to the apparel industry as evidenced with the launch of his new brand.

Cedric has assembled an A list team of professionals to bring his passion for hats to discerning consumers everywhere. From some of the world’s best master hatters and millenary craftsmen to a top notch team of executive professionals, he is leaving no stone unturned.

When asked why he has teamed with Cedric on this initiative, global business strategist, Gary GD. Garner had this to say.

“Cedric is not one of those, what you see is what you get guys”. “He has a lot of layers beyond what you see on the screen”. “He is involved in many initiatives outside of the entertainment world and he has an incredible head for business”. “Beyond that he is one of the most genuine and hard working guys I know”. “His interests, passions, projects and social circle represent just about every walk of life imaginable…and I think that comes across in the brand”.

“With the massive resurgence in the hat market, Cedric’s organic connection to the hat, and his hands on approach to building the business, it was a no brainer for me”.

From the beginning we knew our launch platform would be centered around high end yet affordable headwear, designed for a diverse demographic. That’s why our first offering is the WHO CED hat line for men built around Cedric’s amazing personal style.